Logo for VR Playground, featuring stylized letters 'VBR' with orange and purple geometric shapes, and the word 'PLAYGROUND' written below in orange.

Make Your Event Unforgettable with VBR Playground!

Turn Your Location into a Real Racetrack and Give Your Guests an Experience They’ve Never Had Before.

Most events entertain.
Some create memories.

Bring the VBR Playground to your event and turn your venue into a real racetrack. Your audience control real model cars from high-performance racing cockpits – live.

From intimate brand activations to large corporate events.

Raced. Delivered. Remembered.

  • Young boy in racing seat playing a car racing game on a screen, with a green remote control car on a track in front of him, and two people standing nearby.

    VBR x Goodyear @WEC Austin

  • A person playing a racing video game using a steering wheel controller, with a green remote-controlled car on the table in front of them. The game screen shows a virtual racing track with green track segments, and the setting appears to be an indoor gaming or simulation center.

    VBR x ASUS ROG @gamescom

  • VBR x Manthey Racing

    VBR x Manthey Racing

  • A mobile gaming setup with multiple racing simulator seats and computer monitors inside a warehouse or industrial space.

    VBR x Ford x IAA

  • Crowd of people at an indoor event with colorful lighting, some standing near tech displays and a large green sign that says 'PLAY' and 'ROCK'.

    VBR x Iron Dames @WEC Spa

  • Three young people sitting in racing simulator chairs, each with a large monitor and steering wheel, playing a driving video game in a room with plain white walls and overhead lighting.

    VBR x ASUS ROG @gamescom

  • VBR x Reply x Milano

The perfect match for any event:

  • Corporate events

  • Exhibitions & trade shows

  • Motorsport events

  • VIP guest experiences

  • Product launches

    Or yes – even your grandma’s birthday.
    Because once VBR Playground is there, it’s the one thing everyone talks about.

What do you need? Just us.

We design and build the entire experience:

  • Custom racing tracks – built on-site or designed for multiple events

  • Scaled model cars – use our fleet, or we recreate your car as a racing model

  • Complete event kits – from racing cockpit to network infrastructure

  • Full setup, operation and on-site support

More than 60 events delivered. From intimate setups to large-scale productions for brands like Ford and Goodyear.


With our experience, your event won’t be forgotten.

Put your Event into the Pole Position!

Get your personalized quote now.

Trusted by

Porsche crest logo with a gold shield, black and red sections, a prancing horse, and the word 'STUTTGART' in the center.
The image features the logo of ASUS Republic of Gamers with a stylized red wing-like emblem and the text 'REPUBLIC OF GAMERS' in bold red letters beneath it.
Green running figure next to the word 'REPLY' in bold black letters.
Deutsche Telekom logo with pink 'T' and gray text.
Ford logo with blue oval and white text
Logo for F.A.T. Ice Race with bold blue and black text and an arrow design

Social Media Comments

Where can I get this?

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Das ist geil!

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Damn, I need this!

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I need one! Where can I get it?

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The new Fast & Furious 27 coming soon ...

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Das ist genial!

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Where can I get this? • Das ist geil! • Damn, I need this! • I need one! Where can I get it? • The new Fast & Furious 27 coming soon ... • Das ist genial! •

Become part of the VBR family.

We love bringing VBR Playground to events worldwide, but we're also looking for passionate partners to join our success story. Want to host VBR Playground events in your region? We've got everything ready for you to start.

Join the VBR Family

Where we have been active so far…

@vbr_playground

yes we really steered our RC-Cars over a distance of 700km 👀

♬ original sound - 4